In a world where so many of us have side hustles and passions beyond our nine to fives, there is a need for small business owners to learn the art of self marketing. If you’re anything like me, the idea of having to promote yourself is enough to induce hives! While I’m learning right alongside of you by Googling SEO data points or web page speed optimization, what I do know is that in addition to our language choices, clear and evocative photographs are essential for telling the story of your business.